Henri Julien is a French company specializing in the distribution of culinary items, professional kitchen equipment, and tableware for administrations, schools, hospitals, and hospitality professionals. As its clientele has grown more diverse and its markets evolved, the brand sought to redesign its e-commerce website to better meet the needs of its two main audiences: public institutions and hotels and restaurants.
The redesign of the website aimed to modernize the user experience and strike a balance between two approaches: maintaining a clear, functional navigation for long-standing clients while introducing a more premium and inspiring experience for high-end hospitality professionals.
The new platform now stands as a cornerstone of Henri Julien’s digital strategy, uniting e-commerce performance with a refined brand image.
