The Tolix A chair — an iconic piece of industrial design — has entered the public domain and is frequently reproduced at low cost, which conflicts with the brand’s move toward higher-end positioning.
To protect margin and brand equity, landing and Manifesto pages were developed to frame the chair as a curated, direct-sale product at fair manufacturer pricing, emphasizing provenance and quality. These pages strengthen the brand narrative and encourage conversion by foregrounding the chair’s craftsmanship and heritage.
